The chain finally revealed the answer to the name-change it's been teasing since it tweeted last week that it would flip the "P" in IHOP to a "b".
Known previously as IHOP, the International House of Pancakes, has changed its name to IHOB.
IHOP was an acronym for International House of Pancakes.
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The restaurant's website, still found at www.ihop.com claims their new Ultimate Steakburgers are "un-burgerin"-believable".
Although people had been predicting the change for days. All other restaurants will feature IHOb-themed elements within, but retain their original signage. Among the burgers now available are Big Brunch, Cowboy BBQ, Mushroom Swiss, Jalapeno Kick and Mega Monster.
News of the restaurant's name change was originally announced June 4, though the company remained mum on what the "b" would stand for, or whether the change would be permanent. "For burgers", the company's Twitter bio now reads. Starting at $6.99, folks can get one of their new burgers with a drink and endless fries.