Customers aren't the only ones making light of IHOP's new "Ultimate Steakburger" announcement - a good chunk of the fast-food industry is having fun at their expense, as well.
It's a change the restaurant chain has been teasing for a bit.
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Wendy's is trolling IHOP on Twitter after the pancake house chose to become the International House of Burgers. Will the newest burger joint contender be able to carry its brand through such online ire?
"Well there is stupider", Turkel Brands president Bruce Turkel said during an interview on FOX Business' "After the Bell".
Speculation that the "b" stood for breakfast was shot down when IHOP employees began spilling the beans about the burgers. "Burgers are the most consumed entree item for men, women and children in America", he said. It doesn't stand for brunch, breakfast, bacon, banana pancakes, buttermilk, or anything remotely breakfast related (unless you enjoy having a sloppy joe for your morning meal).
Many people on Twitter begged to differ. And just this month, KFC announced plans to sell a vegetarian equivalent of its chicken to attract a new base. In fact, if IHOb isn't putting a burger between two fluffy buttermilk pancakes, it's missing out on a golden marketing opportunity. Although the new name makes sense, it's going to take some time to get used to.