- Retailer Target is apologizing for selling "Baby Daddy" cards for Father's Day.
'It's a term used to describe a deadbeat or absent parent. "We were made aware of some concerns about this card last week and are working with our vendor to have it removed from Target stores".
Photos of cards with the words "Baby Daddy" printed across a black couple kissing has been circulating since late May, and now Target has chose to act, reports Fox 5 DC.
The popular chain said: We assure you it is never our intention to offend our guests with the merchandise we provide.
The backlash has prompted Target officials to remove the cards, and apologize to offended shoppers.
Frustration with the cards first started approximately 2 weeks ago when Facebook user Takeisha Saunders posted a photo of the card.
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Facebook user Takeisha Saunders said: 'You CANNOT be serious Target!
Target also will be pulling the cards from about 900 stores, according to a statement given to the Kansas City Star.
"I understand Target did not make the cards", said Saunders.
Merriam-Webster defines the slang term as "the biological father of a woman's child, especially one who is not married to or in a long-term, intimate relationship with the child's mother". There are plenty of black men that are EXCELLENT FATHERS, not "baby daddies"!
Target has since responded saying the company did not mean to offend anyone and appreciates the feedback. Other commenters wondered what message Target intends to send simply by stocking the card.