Twitter’s crackdown on fake accounts will make you look less popular

Her tweet comes after many prominent Twitter users across the world lost more than a million followers as federal and state agencies in the U.S. started investigating shadowy agencies that sell fake followers.

The new measures mean that any user whose account is locked for unusual activity - such as being blocked or sending unusual volumes of Tweets - and who did not respond to a prompt to verify their identity would be excluded from Twitter follower counts.

For the average Twitter user, it is expected to be only a handful of accounts. "In these situations, we reach out to the owners of the accounts, and unless they validate the account and reset their passwords, we keep them locked with no ability to log in".

The new policy could be substantial for some Twitter users because follower totals serve as a top selling point when celebrities and so-called social media influencers negotiate deals with advertisers.

Actor Deepika Padukone lost over 2.8 lakh followers, Aamir Khan 3 lakh, Hrithik Roshan 2.55 lakh, cricketer Virat Kohli 1.25 lakh and Sachin Tendulkar 2 lakh.

Singer Katy Perry, who has the most-followed account on Twitter, lost 1.5 million followers, dropping 1.4% to 108.1 million followers.

The company recently said it's identifying nearly 10 million dubious accounts a week and is putting all accounts through a security check.

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Twitter CEO Jack Dorsey said he lost 200,000 followers.

Twitter purge has me down 715 followers. someone has to stop this madness.

When Twitter Inc. detects sudden changes in behavior, like spammy tweeting patterns or sharing of misleading web links, it contacts the owner to confirm control of the account.

Briefing the matter, a Twitter spokesperson said that company has done a clean up on the micro-blogging site.

"Most people will see a change of four followers or fewer; others with larger follower counts will experience a more significant drop".

Tech executive Elon Musk saw the smallest dip, 0.3 percent, or about 71,000 followers.

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