It is unknown if any additional Ontario craft breweries will participate. He was joined by cabinet ministers Vic Fedeli and Todd Smith as he announced that, as of August 27, the government is lowering the minimum price floor from $1.25 to $1.00 per beer.
It was one of Mr. Ford's signature campaign promises during the spring election, and on Tuesday the Ford government announced it was going ahead with a plan to lower the minimum price of a bottle or can of beer to $1 from the current $1.25.
"If beer goes up in consumption over what - 20 cents, 25 cents?" Barley Days Brew, which is set to host Ford for the buck-a-beer announcement, says it's discount lager is "not going to compromise" on quality.
Beer fans across Ontario can officially start counting down the days until the return of "Buck-a-Beer", the popular $1-per-beer price floor that delighted people across Ontario until it was cancelled when the previous government abruptly introduced new beer price regulations. However, Mr. Ford said he didn't think the lower prices would lead to more drinking and driving.
That will be in place by the Labour Day weekend, said a source.
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The Ford government also has plans to allow the sale of beer and wine in corner stores.
When asked whether participating brewers would be subsidized to make up the difference in price, CTV News Toronto was told there would be "zero" financial incentives.
The move is voluntary for the province's 260 brewers, and has raised questions about how many will actually implement cheaper prices given higher costs since beer was last allowed to be sold at $1 - a decade ago.
Brewers are not required to charge less, but Ford says that there will be various incentives for those that do charge less. "The Premier is asking the beer producers to lower their price".