The company will also start featuring it more prominently on Roku TVs.
Roku, makers of the popular streaming media devices, have announced that The Roku Channel streaming service is now available to everyone for free. Now you can enjoy all the same free movies, TV shows, and live news you get on your Roku player on other devices. It requires a Roku account to access the free content that includes movies, news, and TV content. The service is also available on tablets and smartphones, but it appears you have to access it using the mobile browser.
Featured Free is essentially a collection of deep links into the apps of these content providers, and consumers can start streaming each and every episode without any sign-up hurdles. Were delighted to deliver even more value to our customers without subscriptions, complicated logins or fees, said Rob Holmes, Rokus Vice President of Programming and Engagement.
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I am really, really, really, really, really happy. "Sure, we are going to be better, no doubt about that". Some players will be fit to start the game, some will be fit to be on the bench.
According to Roku, The Roku Channel is now one of the most popular streaming services on the platform, sitting just behind the likes of Netflix, YouTube and Hulu. Users who aren't plugged into the Roku ecosystem yet do need to sign up for a free account, which then guarantees that content is synchronized across multiple devices. The "Featured Free" section started rolling out to USA yesterday, and should arrive with all customers in the coming days and weeks.
In the time since launch, Roku has added a few updates to the platform including, most recently, a slew of 24-hour news networks including ABC News, Cheddar, Newsy and People TV that help round out the catalogue with more timely content. The company's plans involve monetizing the content by placing ads in a manner that it doesn't bother viewers.