"With the new iPhone X line-up and its pricing repositioning, Apple demonstrates once again it excels at extending the lifecycle of its product portfolio through incremental innovation, impressive technical specifications boosting the performance of its devices and smart marketing", said Forrester analyst Thomas Husson.
That's on the table, too.
A year removed from last year's 10th anniversary celebration-the first to be held at Steve Jobs Theater on the company's new campus-look for Apple to get back to basics. For folks who follow Apple's naming conventions: It's an "S" upgrade, Apple's every-other-year cycle for big new launches. The iPhone Xs Max is the Supersized Big Mac and fries phone for an era of healthier digital diets.
"Did they really name the new iPhone the 'excess"?' XS?
Is Bigger Better? The iPhone X will have exactly the same size body and 5.8-inch display as the iPhone X introduced past year.
United States fighters intercept Russian bomber near Alaska
Tuesday's incident comes just a week after a similar interception of Russian bombers south of the Aleutian Islands. However, defense officials said the bombers in that flight were supported by aerial refueling tankers.
The flying elephant of the new lot is the iPhone Xs Max, which sounds like it could be a new flavor of Mountain Dew, or perhaps an extreme sport.
The relatively small changes to its lineup, following last year's overhauled iPhone X, were widely expected by investors and the company's shares ended down 1.2 percent at $221.07. It will come in Silver, Gold, Space Gray, Polished Space Black, and a new Gold Stainless color.
The pair have a similar design and features to the existing iPhone X - including its much-hyped Face ID unlock system - with a few key additions.
US Mobile is an MVNO service ready to give you $400 off the price of any of the three new iPhones.
Apple's newest phones feature faster processors and better memory capacities than their predecessor. The XR has a 6.1-inch screen, which lands it right between the XS and XS Max in terms of size.
The iPhone XS and iPhone XS Max are shipping in 64GB, 256GB or 512GB - the largest in-built storage ever shipped on an Apple-branded smartphone. The processor in the new iPhones is more advanced than any rival product, capable of the kind of heavy lifting once consigned exclusively to supercomputers.
Since the Apple Watch launched in April 2015, most people haven't figured that they need one. It is also running on the new 7nm A12 Bionic Chip and it retains the same 12MP f/1.8 main camera that's assisted with OIS.