On Tuesday, at Apple's latest event at the Steve Jobs Theater, CEO Tim Cook announced the launch of three different iPhone devices: iPhone XS, iPhone XS Max, and iPhone XR. Apple's brought back the "S" model, which means this model looks largely the same as the X from previous year, but the guts of the phone have been beefed up in all the ways you'd expect.
It wasn't mentioned in Apple's presentation but the Apple store listings confirm the free accessories bundled with the new iPhones - and there's no sign of the 3.5mm to Lightning headphone adapter. Here's a look at the new phones, their main features, and when you'll be able to get your hands on them.
Apple's 12-inch MacBook laptop starts at $1,299. Apple is calling this "Super Retina". This time around, the iPhone XS will stay at the $999 mark while the iPhone XR will use cheaper materials and sell for about $750.
Inside the phones you've got a lot of similarities to consider.
This means it can be submerged up to 1 metre for a duration of up to 30 minutes. Not only does it combine multiple images into a single, better composite, the camera app also has a depth slider that lets you adjust the depth of field from f1.4 to f16 after the fact, increasing the blur or sharpness of things in the background of a shot.
If you're using a 4.7-inch iPhone 7 or older, would you consider getting the iPhone XR?
"The larger screen will be very important in China to turn around the trend there, because they have lost some share in the last few years, partly because of screen size", she added. It also has a four-core graphics processing unit that is up to 50 percent faster than the GPU on the A11.
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The phones are powered by A12 engine with an 8-core design with a smart compute system.
Powering the devices is the A12 Bionic, Apple's latest generation of A-series processors that are considered to be the industry's first 7nm chips. It will cost much less than the Xs and Xs Max, predicted to be around $600.
The biggest news for most smartphone users was the announcement of the new phone's dual-Sim capability, meaning users will have access to two phone numbers on the same iPhone at the same time.
United Kingdom mobile network O2 has announced that it will also be accepting preorders for the Xs and Xs Max from 14 September, with iPhone XR preorders opening on 19 September.
For this post, I'll leave out the iPhone XS Max. Its front has a similar edge-to-edge display, but LCD instead of OLED.
Finally, a 6.1 inch iPhone Xr is expected, and this is slated to be the go-to model. The XR will also come with more color options including black, white, red, yellow, coral, and blue. It's not a flagship device but it's price point suggests it would at least, like an iPhone 8 Plus, have features like a secondary camera.
The phone includes a dual camera with a 12 megapixel wide-angle camera as well as a 12 megapixel telephoto camera.
This is why eSIM support in the iPhone XS and XS Max is so significant.