The rain has turned sideways, rivers are swollen and flood waters are swamping streets as the fury of Hurricane Florence threatens the Carolina's with life-threatening conditions.
An estimated 10 million people live in the storm's path, according to the US Weather Prediction Center, and coastal businesses and homes were boarded up in anticipation.
The effects of Hurricane Florence can already be felt along the coast of North Carolina as of 12 p.m. on September 13.
"But we can't replace us so we made a decision to come here".
As Americans in North and SC begin to feel the effects of Hurricane Florence, The Weather Channel has reminded viewers of how risky storm surges can be. But the National Hurricane Center is still warning of life-threatening storm surges, with as much as 11ft of ocean water expected to cover the Carolina coast. Officials said at least 150 people were "awaiting rescue" early Friday morning as the risky.
Artist Sarah Loeffler Misch shared several videos of the rising waters in Avon, North Carolina - part of the Outer Banks. Tranters Creek near Washington, North Carolina is experiencing minor flooding, and the town is suffering as a result.
The expected heavy rainfall would produce both flash flooding and river flooding that could in turn cause an environmental disaster, if the water inundates the region's many industrial waste sites and hog manure ponds.
There are five swift water rescue teams working in New Bern, assisted by the Cajun Navy volunteer rescue group, says Gene Hodges, assistant county manager with Craven County government, tells NPR's Brakkton Booker.
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Coast guard and fire brigade officials confirmed that the injuries sustained were not life-threatening. While so far, no one has been found, they said they were continuing their search.
More than 12,000 were in shelters in North Carolina. "This may be worse than what we've seen before", Assistant Fire Chief Joey Roberts said during a press conference Wednesday.
Myrtle Beach, a SC beach resort, was virtually deserted with empty streets, boarded up storefronts and very little traffic.
About 70 occupants have been evacuated from a hotel in Jacksonville, North Carolina after hurricane force winds threatened its the structural integrity.
South Carolina's state capital Columbia is at only 89m (292ft).
About 27,000 Duke Energy Corporation customers had already lost power - as many as 3 million may eventually be in the dark for days or even weeks.
Community members took in 20 dogs and 61 cats by Thursday night, said the manager, hanging up the phone to begin laying sandbags outside the building.
In Wilmington, residents who had decided not to evacuate were lining up to get ice from a vending machine - $2 for a 16-pound (7.2-kilo) bag.
But, knowing the intensity of Florence's impact on Myrtle Beach, "My friends are worrying me right now", Combs said. "I learned from the past to keep the ice in the washing machine".
"The only thing missing in there is a hot lady".