Boy band BTS' global status as K-pop superstars has reached another milestone after it was announced they will speak at a launching of a new initiative by the United Nations Children's Fund (UNICEF) to be held during the duration of the 73rd Session of the UN General Assembly in New York City. The band has been actively working with UNICEF as ambassadors for their "Love Yourself " campaign the last 2 years. BTS will be speaking in front of world leaders at the assembly for three minutes, making them the first ever K-pop group to do so. The messages in their songs alone, inform and encourage young people to stay true to who they are, think critically about society, and most importantly, to love themselves no matter what.
According to DongA on September 19, BTS is scheduled to perform and give a 3-minute speech in front of high officials and heads of state at the United Nations headquarters in NY on September 24.
Unicef says "Generation Unlimited" is about promoting education, training and employment for young people globally. In fact, with the donations BTS, and their CEO, Bang Si-hyuk, have contributed, and also the money ARMYs have raised, BTS' #LoveMyself campaign has successfully raised over $1 million for UNICEF.
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The 73rd Session of the UN General Assembly was opened on 18 September by Maria Fernanda Espinosa Garcés of Ecuador, the fourth woman president in UNGA's history.
Meanwhile, other notable attendees of the UNICEF event are UN Secretary-General António Guterres, UNICEF Executive Director Henrietta H. Fore, and South Korean First Lady Kim Jung Sook. BTS has donated 500 million won ($445,632) to the campaign. It will run through next month.