Apple has completed its acquisition of music recognition app Shazam

Apple acquires Shazam, offering more ways to discover and enjoy music

Apple closes Shazam deal, promises more ways to enjoy music

The U.K. based app lets users identify songs by pointing a smart phone at the audio source. Its acquisition by Apple, according to TechCrunch, is reported to have been to the tune of an estimated $400 million. As always, the Shazam app is free to download.

The free version of Shazam now features banner advertisements, while a paid version called Encore is ad-free for a one-off cost of $6.99/£2.99 - and includes an integration with Apple Music rival Spotify.

Apple has reportedly acquired music identifying app Shazam, The Next Web points out.

Apple has officially closed its deal on music recognition app Shazam, which was first announced in December. Current Shazam users will also get to enjoy its services in an ad-free environment. The Apple Music division will be the primary house for further development of its assets - including the algorithms it uses as well as data on suggestions they make for users for new music.

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Apple hasn't said what how it plans to integrate Shazam into its services in the longer term, but the firm will presumably integrate Shazam - which helps people find the name of a song 20 million times a day closer with Apple Music and Siri in the future. Later on, Apple promises more great ways to discover and enjoy music.

Shazam's smartphone app is already tightly integrated with Apple's Siri digital assistant.

Tech reviews said Apple will kill all adverts from the app.

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