The latest smartphone shipment numbers from Counterpoint show big year-on-year gains in market share for Huawei and Xiaomi. Even though Apple had to settle for third place in quarter 3, its total shipments were actually up slightly over the same period a year ago, and that's without IDC taking iPhone XR sales into account given its late launch.
Apple shipped 47 million devices for 13% market share in the quarter.
Lenovo, a Chinese brand well-known for PC technology, saw a 26% decline in shipment units, and a 25% decline in shipment market share.
Commenting on the strong performance of the Chinese brands, Pathak said: "In spite of the decline in smartphone sales in its home market, brands such as Oppo, Vivo and Xiaomi reached new highs in smartphone shipments within this particular quarter". As for the Apple is concerned, it had shipped 46.9 million units in the Q3 of 2018 which, translates to growth in market share from 11.9 percent to 13 percent this year. Apple shipments remained unchanged but the revenue increased by 29 percent with a record average selling price of $793. "The brands will further expand outside China as they push into Asia Pacific countries and Europe". IDC points out that Samsung's dominance in the smartphone space is under pressure "from all directions" thanks to the rapid growth of competitors emerging markets.
High exposure to radio frequency radiation associated with cancer in male rats
In should also be noted that the types of RFR used for Wi-Fi or 5G networks were not included in this investigation. The RFR exposure was intermittent, 10 minutes on and 10 minutes off, totaling about nine hours each day.
"The global smartphone market has now declined for four consecutive quarters and is effectively in a recession", said Strategy Analytics director Linda Sui.
However, this also presents long-term growth opportunities for OEMs (Original Equipment Manufacturers), with many entering such markets with a view to increasing their sales, the report said. "The offerings have intensified competition and many features and capabilities common among flagship models are now progressively diffusing through to the lower price bands", said research analyst Shobhit Srivastava.
Xiaomi once again grew its share to a new company high capturing 9.7% of all smartphones shipped worldwide in 3Q18.
The next growth cycle will likely be driven by the emergence of 5G which is expected to be commercially available sometime next year.