Activision Blizzard Stock Tumbles Following Diablo Immortal Backlash

Diablo-Immortal is a fan-made site that redirects to Path of Exile’s homepage

Scrolling through the 274 (and counting) replies to Warhammer: Chaosbane's tweet you'll mostly find reaction images, memes, and one Twitter user evoking Warhammer to state that "mobile games are for chaos heretics".

A lot of fans don't seem to believe any of this though and have accused Blizzard of trying to deflect attention away from the unpopular Diablo Immortal announcement. User discontent was so extreme that gamers created a petition banning the game with 31,000 supporters. Activision sank as much as 7.2 percent, on track for its lowest close since January. "We can confirm that Diablo 4 is indeed in development".

The latest entry in the series is Diablo III, now out on PC, PlayStation 3, PlayStation 4, Xbox 360, Xbox One and Nintendo Switch.

The criticism stands in contrast to sell-side analysts that applauded the company's efforts and defended its rationale.

The general sentiment coming out of BlizzCon surrounding Diablo Immortal was negative, and this theoretically presents an optics problem and it likely explains why investors might have been spooked. Blizzard is famously strict regarding its standards, and it apparently felt Diablo IV hadn't yet met them.

The game's Youtube trailer acquired more than 2.9 million views in the last three days, with 431,000 dislikes compared to 16,000 likes.

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Blizzard said it did not immediately have comment on this story.

The announcement comes shortly after the debut of "Call of Duty: Black Ops 4", which was released in October and posted initial sales figures that appeared to fall short of some analyst expectations, while others were more bullish on strong engagement trends.

The announcement of Diablo Immortal at BlizzCon went about as badly as it could have.

The partnership with NetEase, analysts added, "signals that Blizzard seeks success in western and eastern markets, with gameplay elements for core enthusiasts and the previously-uninitiated".

However, depite the mobile format, players will need to have an online connection due to a massively multiplayer element present in the new title.

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