Walmart is doing Black Friday the earliest in its history

Walmart Black Friday 2018 Ad is Released

Walmart's Black Friday ad scan has deals on PS4, 4K TVs and Google Home Hub

The hot deals include deals on televisions and toys. It will follow that on November 21 with early access to Black Friday deals on the company's website starting at 10 p.m. ET. Walmart is also launching a new Black Friday Store Maps feature in its mobile app to help store shoppers find products and Walmart shoppers will be able to check out around the store instead of just checkout lanes, thanks to store associates having Check Out With Me mobile payment terminals.

The frenzy shows the rules are changing as retailers prepare to battle for what could be the strongest holiday period in years - fuelled by robust consumer confidence and low unemployment.

"There really is no bigger or better day of the year than Black Friday; that's why we are pulling out all the stops to make it a great night for our customers", said Steve Bratspies, chief merchandising officer, Walmart U.S.

Walmart has a quartet of additional HP laptops if you don't want the most bare-bones of specs.

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Walmart has taken the wraps off its plans for Black Friday deals, publishing its ad in hopes that shoppers will add those items to their shopping lists.

Here are the top deals that customers can keep an eye out for in the Walmart Black Friday ad 2018. Some estimates suggest spending could reach $1 trillion for the first time.

Ride-Ons - A variety of Ride-Ons for kids will be available for $98 during Black Friday.

Video Games - There will also be a large variety of video games available for purchase and prices start at $12.

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