"It's been a lovely opportunity for me to reflect on my life in music and the incredible journey I have been on, and how first playing my grandmother's piano marks the moment when music came into my life".
John Lewis" 2017 ad was titled "Moz The Monster', and hit viewers right in the festive feels when it aired last November.
"We've been doing John Lewis Christmas ads for some time now and what's on my mind is how we move it on creatively but hold on to the heart of what makes them special", said Craig Inglis, the customer director at John Lewis & Partners.
The clip features legendary musician Elton John and his iconic song Your Song.
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"But it's more about encouraging people to think thoughtfully about the people they are buying gifts for".
John Lewis addressed speculation about the cost of this year's ad, describing reports that it had paid Sir Elton £5 million as "wildly inaccurate". The final scene shows a young Elton John (in the most adorable pjs, we might add) running down to see his mum and grandmother on Christmas day, and opening his present - a piano.
It's not the first time that "Your Song" has been used in a John Lewis Christmas advert, as Ellie Goulding's cover was used back in 2010. Every year, the entirety of the United Kingdom waits for the new advert to be released and this year, the company have gone all in with an Elton John inspired video.
After much anticipation, the 2018 John Lewis Christmas advert is here and it's going to give you ALL THE FEELS.