Netflix Testing Cheap Mobile-Only Subscriptions 11/14/2018

Netflix is testing cheaper, mobile-only subscription plans

Netflix is testing a $4, mobile-only plan to attract a wider audience

One of the main reasons Netflix is trying out a low-priced mobile only variant is its Pricing. The one downside of Netflix's subscriptions is the fact that it is more expensive than most of the other video-on-demand services.

According to a report from Malaysian newspaper The Star, Netflix has introduced its first mobile-only plan for just RM17 a month, which is as low as Rs 290 a month or say around $4 a month.

However, at an event in Singapore last week, Netflix CEO Reed Hastings told Reuters that plans for cheaper pricing in India had been "misunderstood" and that the company did not have plans to reduce its pricing in this market.

A representative from the streaming service provider remarked that there are trials that are of similar nature on-going in a few other territories.

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"We're still mostly in English so we've got a lot to do to broaden out over the next couple of years, supporting many more regional languages and storytelling styles. This line-up cuts across genres from horror to fantasy and in locations from Leh to Mumbai", said Ted Sarandos, Chief Content Officer for Netflix. Recently, it announced 17 new shows from five Asian countries, nine out of it alone for India. So the company is testing a new mobile-only subscription model in Malaysia.

Netflix today unveiled a new subscription tier in Malaysia that's aimed at mobile devices only, but also comes in at less than half the price of its standard subscription. The service is available for the equivalent of around $4 a month and only allows customers to access streaming video on a mobile device.

"In this case, we are testing to understand consumer interest in a mobile-only plan in some countries". The streaming space is starting to see more competition and even studios are getting in on the action.

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