Amazon’s massive Black Friday sale officially starts right now

Sony Bravia has some OLED options available

Sony Bravia has some OLED options

The discounts began at midnight with the offers expected to continue until November 25.

Among the deals available, Kohl's is selling Amazon Echo for $69, which is $30 off the usual price. Starting today, you can save over $100 on device bundles, tablets, smart speakers and security cameras. Less attention goes toward items that are a little more personal-purchases such as anti-aging and beauty products that still enjoy great discounts during Black Friday and Cyber Monday but that aren't necessarily top-of-mind in the lead up to two of the biggest shopping days of the year.

Along with daily offers, there will also be Amazon's famous "Lightning Deals" - products available at a discount, in limited quantities, for a short period of time - with new deals becoming available as often as every five minutes.

The sale includes Argos's lowest ever prices on selected electricals and buy one get one free on jewellery.

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Arizonans' next best bet is JCPenney, which offers a 65 percent average Black Friday discount.

If you're wondering how to plan your Black Friday shopping agenda, you might want to key an eye on which stores will be closed on Thanksgiving Day 2018.

The worldwide retail phenomenon is renowned for slashing costs on everything from clothes, electronics and furniture. All you need to get your hands on the best deals from major retailers is quick fingers, most importantly, knowledge about when exactly the sales will drop, so that you're the first one on the site.

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