Apple iPhone XS, iPhone XS Max, iPhone XR production orders cut

Apple unveiled its new line-up consisting of iPhone XS XS Max and XR in September

Apple unveiled its new line-up consisting of iPhone XS XS Max and XR in September

Forecasts have been particularly problematic for iPhone XR with Apple cutting its production plan by up to a third of the almost 70 million units some suppliers had been asked to produce between September and February, WSJ reported.

Cutting corners: Apple's most recent handsets, the iPhone XR, XS, and XS Max, didn't exactly set the smartphone industry ablaze with excitement, and it seems the company may have overestimated their popularity. Though Apple is thought to have cut iPhone XR production by 30% earlier this year, the report suggests iPhone XS and XS Max cuts are less steep.

As the holidays approach, Apple's suppliers are not happy.

The brokerage forecast a 10 cent headwind to Micron and 15 cent headwind to Western Digital in the fourth quarter of 2018 and the first quarter of 2019 on lower iPhone builds.

Apple's argument at the time was that the numbers were "less relevant" to performance.

Apple iPad Pro (2018) undergoes scratch, burn and bend test
It also comes in a 12.9-inch version which will likely react exactly the same way if subjected to the same amount of force. Apple's new iPad Pro has hit store shelves with a powerful performance that can rival, if not top, today's best notebooks.

Apple did not respond to a request for comment outside regular business hours.

In the background, meanwhile, more production shuffles have been underway.

The company slashed production of all three of its new iPhone models - the XR, XS, and XS Max - according to a report from the Wall Street Journal.

Apple had originally expected to sell about 70 million iPhones between September and February. Reports on the internet are attributing the reduction in production to the "lower-than-expected" demand of the latest devices. The component companies have both been supplying the Cupertino, California-based USA technology giant for years.

Shares in Apple have been hit this month on signs that demand may be weakening.

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