Instagram starts purge of fake likes, follows and comments

Instagram Is Purging Fake Followers Obtained Through Third-Party Apps

Instagram doesn’t want you faking your way to popularity

According to Instagram, the platform will take even more measures to prevent fake activity in the coming weeks.

"Every day, people come to Instagram to have real experiences, including genuine interactions", the company notes. From today, Instagram will begin removing fake follows, likes and comments from accounts that utilize such apps to synthetically boost popularity. Dozens of companies openly advertise apps and services promising to let Instagram users quickly boost followers and likes, including Skweezer, Incentafan, Mr. Insta, Boostgram, and Turbo Like for Instagram. The owners of the flagged accounts will be alerted of the deletion of all fake likes, follows, and comments.

The company say they have developed tools that can identify accounts that use third-party services and apps to artificially boost their popularity.

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Instagram is using self-improving software programs to help identify accounts that use such apps and purge products of inauthentic activity, which violates terms of service at the service. "We're removing activity like new followers from these apps to protect our community from inauthentic activity". But it said they function by first convincing users to give up their username and password to their accounts. As a result, Instagram will require affected users to change their passwords.

Instagram added that "some people may have unknowingly shared their login credentials with a third-party app", but warned that accounts that continue to use third-party apps to try to inflate their audiences "may see their Instagram experience impacted".

Instagram is borrowing a page from Twitter's playbook and will now be more proactive with regard to limiting what it calls inauthentic activity.

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