"If you own a modern high-definition television there's a good chance you're not watching movies the way film-makers intended, and the ability for you to do so is not simple for you to access", McQuarrie added.
Called motion smoothing or 'the soap opera effect, ' Cruise is completely right that it's a bad setting and should be turned off.
At the time of writing, Cruise's PSA already has nearly 2 million views, so we're guessing Motion Smoothing is getting deselected in droves across the world.
As McQuarrie puts it, "without a side-by-side comparison, many people can't quite put their finger on why the movie they're watching looks odd". Luckily, Cruise and McQuarrie stood side-by-side on the set of Top Gun Maverick to inform the masses about this effect, and how to disable it should they so choose.
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He reiterated that in 2014, the company made some changes that limited the data apps could access from the platform. He is also the chair of the Digital, Culture, Media and Sport Committee that's investigating Facebook.
They continued to share the fact that Hollywood is working with TV manufacturers to make motion smoothing easier to turn off. This is decidedly not what the filmmaker intended, and Cruise and McQuarrie want to make sure it doesn't impact any home viewings of Mission: Impossible - Fallout on Blu-ray.
Until that day comes, they shared tips on how to best find your television's motion smoothing settings. The brief PSA wasn't the most exciting thing Cruise has ever done (TBH, it could have used an explosion or two), but it proved popular among filmmakers, who showered Cruise and McQuarrie with praise for bringing the issue to mainstream audiences.
"Turn off motion smoothing [your brand of TV here]".
The PSA video was welcomed with thanks and appreciation from home movie-watchers and filmmakers everywhere.