It's also been dubbed the "soap opera effect", given that it makes HD, big-budget movies look a lot like cheaply made daytime soap operas. "This is sometimes referred to as the 'soap opera effect'". This video featuring action film star Tom Cruise lacks the drama of most of the stuff he's involved with - but the message is still an important one for movie fans and tech geeks.
In the video, which was shared by Tom Cruise on Twitter, he explains that most TVs have something known as "Video interpolation", more commonly known as motion smoothing, which The Last Jedi director Rian Johnson once referred to as "liquid diarrhea.".
It means the average viewer finds it too hard to turn off - and many realise something looks unusual without being able to pinpoint what it is.
Brady jokes he’s retiring to stay at 1,000 rushing yards
Still, for a player who entered the game averaging 103.5 receiving yards per game, it was a notably sub-par performance. Including playoffs, that is 579 touchdowns for Brady, which ties him with Peyton Manning for most all time.
"If you own a modern high-definition television there's a good chance you're not watching movies the way filmmakers intended, and the ability for you to do so is not simple for you to access", McQuarrie added.
On most TVs, motion smoothing controls are under advanced picture settings, and each manufacturer has a different name for it.
Cruise is now filming Top Gun: Maverick, which is expected to be released in 2020.
Cruise tweeted the PSA on Tuesday, and in the video, he and McQuarrie discuss the reasoning behind motion smoothing, and how interested viewers can turn the effect off to better enjoy their films.