Netflix pulls Apple iTunes billing for new subscribers

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Netflix stops offering in app subscription on Apple's iPhones

Netflix, the popular video streaming service, has officially stopped offering in-app subscriptions for new or re-subscribing members via their iTunes account.

The move means Netflix will now avoid paying the 15 per cent levy that Apple charges on in-app subscriptions, thus keeping all subscription revenue for itself. "We no longer support iTunes as a method of payment for new members", the company says. Existing members who now use iTunes as a method of payment can continue to do so.

The App Store's holiday milestone provides Apple with a much needed positive story just one day after the company's worst day in years.

In May of a year ago, Netflix got rid of the option to subscribe to its streaming service via Google Play. Interestingly, Apple seems to have already begun working on its next-generation iOS operating system, iOS 13. It also said that 78% of devices introduced in the last four years use iOS 12.

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But it's unreasonable to expect all developers out there to switch to Flutter and convert their Android apps in time for Fuchsia's launch, which means Android apps should run on Fuchsia gadgets as they are right now.

Apple takes 30% of revenue for third-party app sales through its iTunes App Store.

The measure only applies to new subscribers to Netflix, or when people temporarily stop their subscription and resume their subscription.

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