For those who somehow managed to miss the fad, Bowsette and her numerous counterparts stemmed from the game's new item, the Super Crown, a power-up that could transform any who donned it into a version of Princess Peach.
First discovered by a user on a ResetEra forum, the message displays on the official New Super Mario Bros. U Deluxe for the Nintendo Switch and that she will not, at least for now, become canon. U Deluxe, a repackaging of the Wii U launch title with all bonus "Year of Luigi" content included, as well as some new features...like a playable Toadette.
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The Super Crown description specifies that the item is exclusive to Toadette, making Bowsette unofficial. The possibilities really would be endless.
The Bowsette meme surfaced quickly after the announcement of the Super Crown item for the re-release of New Super Mario Bros. The Super Crown spread ever further, reaching into fan cosplays and My Little Pony transformations. Well, Nintendo aren't about to be that company, as they have seemingly ruled out any kind of official introduction of the fan-created phenomenon Bowsette. She wasn't just a flash in the pan, either - we'd go on to see Bowsette modded into Breath of the Wild, custom fighters modeled in her honor for Soul Calibur 6, and the inevitable, hastily produced Bowsette porn parody, among many more tributes.