The rollout of the iTunes Movies and TV Shows app will cover 100 countries and be available on 2019 model Samsung smart TVs, and 2018 models thanks to a firmware update.
The two companies who are fierce rivals in the smartphone market are coming together to launch an iTunes app and Airplay 2 on select Samsung Smart TVs.
If you're an Apple user with a new Samsung Smart TV at home, you may soon play your iTunes content on the big screen. Perhaps recognizing that viewers have a plethora of options when it comes to accessing movies and TV shows and that it needs to provide access to its content services beyond its own hardware if it wants to compete, Apple has opened the doors to Samsung's latest Smart TVs. So if you've bought movies or TV shows from Apple's iTunes store, you will be able to watch those on Samsung TVs without connecting an Apple TV box.
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Rami Malek , victor of Best Actor Motion Picture, Drama, accepts his award at the 76th Golden Globe Awards in Beverly Hills, California January 7, 2019.
Here's something you may not have expected. The content will be available through a dedicated app which will debut exclusively on Samsung's TVs. Samsung is calling it an industry first and it is indeed a very big deal.
Meanwhile, AirPlay 2 will come to Samsung televisions in 190 countries, letting users stream music and video from iPhones, iPads and iTunes running on a desktop computer. This is the first time that Apple is opening up access to its iTunes video library to third-party devices, with Windows PC being the only exception.
"With services a key part of the Apple flywheel and one of the only silver linings in an otherwise dark period of growth, Cook & Co. need to double down on content and distribution partners going forward", according to Dan Ives, an analyst with Wedbush Securities. Apple remains silent but let us see if more details emerge at CES 2019.