Amazon unveils ad-supported IMDb video streaming service

Amazon’s IMDb launches Freedive, a free movie and TV streaming service — with ads

FreeDive, new streaming service from Amazon's IMDb, offers free films, TV

Amazon-owned IMDb launched a new movie streaming platform today called Freedive, and it's basically Prime Video Lite.

It has a collection of great Hollywood movies like Run Lola Run, The Illusionist, The Last Samurai, True Romance and more. Many of these free services also license the same non-exclusive content, making it that much harder.

"The Freedive service is available on the IMDb website via computer and on all Amazon Fire TV devices".

TV shows on IMDb Freedive include past seasons of "Fringe", "Heroes", "The Bachelor" (seasons 20 and 21), "Gilligan's Island", "Duck Dynasty", "Quantum Leap", "Born This Way" and "Without a Trace". Amazon and IMDb have said they plan to expand the range, as well as rotate out content.

Customers can also dive deeper into the titles they are watching by using X-Ray, powered by the information on IMDb about cast, crew, trivia and soundtracks.

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On Fire TV, American streamers will simply need to say "Alexa, go to Freedive" to immediately access, browse and enjoy free movies and TV shows. There are already many players like Netflix, Amazon, Apple, Disney, YouTube and our own local ShowMax who are all offering loads of content for viewers to stream, but now you can also add IMDb to that list as well.

While Amazon's millions of Prime members bring in plenty of cash via subscriptions, Freedive will generate even more advertising revenue while helping it compete against other free, ad-supported services.

The move marks the first time IMDB has expanded its video offering beyond short-form original series and celebrity interviews.

"Customers already rely on IMDb to discover movies and TV shows and decide what to watch", said Col Needham, Founder and CEO of IMDb.

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