Following lackluster sales of its latest iPhones, most notably in China, Apple is developing three new iPhone models to be released in the fall, according to a report in The Wall Street Journal. The iPhone XR in particular hasn't proved especially popular amongst consumers, but it seems Apple's sticking with the lower-price, LED-screen model nonetheless.
Apple apparently couldn't ditch the LCD display this year because the planning stages are already too far along for this year's releases, making big changes like a swap of the display panel infeasible.
Customers gather as they take part in a class to learn how to use their iPhones at an Apple Store on January 7, 2019 in Beijing, China. The 5.8-inch model, as well as the LCD phone, will get dual-lens cameras instead, the Journal notes. Previous rumours suggest that the third camera will be a 3D ToF sensor, but this remains speculation for now. The image above shows the iPhone 11 leak we saw a few days ago, featuring that strange-looking rear camera module.
While Apple reportedly plans new cameras as the standout features of its 2019 smartphones, the company may also remove features to cut costs. It's likely that the model in the renders is the highest-spec XS Max follow-up, but this has not been confirmed.
All of which is very nice, but Apple is facing a changing world where people are less likely to want to upgrade their phones every year.
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Cupertino is expected to introduce two high-end iPhone devices with OLED displays and a cheaper iPhone with an LCD display later this year, according to the WSJ.
Apple discourages retailers from discounting iPhones and such reductions are rare so soon after their release, with the lower prices coming just four months after the models were unveiled. By 2020, however, the company reportedly plans to switch to an all OLED lineup. This rumor isn't new, but it's coupled with the idea that the iPhone XR hasn't sold as well as Apple thought it would.
Apple isn't going down easy. "Or, Apple might be under pressure to clean out its stock of iPhones", he believes.
If that's what Apple considers taking it up to XI, we'll stick with ten. In a research note seen by 9to5Mac, Kuo says he expects Apple to shift away from Liquid Crystal Polymer (LCP) antenna technology in favour of a new combination of Modified PI tech, primarily to improve yield rates and simplify the production process.