New Software Aims To Crack Down On Password Sharing For Streaming Services

Netflix are cracking down on customers who share their account details. Credit Netflix  Warner Bros

Netflix are cracking down on customers who share their account details. Credit Netflix Warner Bros

According to WPLG, new software introduced at the Consumer Electronics Show in Las Vegas can track down users who use shared accounts and passwords, quickly ending their free ride.

A United Kingdom -based company says they've created software that has the ability to track users who share accounts and passwords for their favorite online streaming service.

Software company Synamedia says it can help providers target those who have gotten a little too comfortable giving out their passwords to friends and family.

Subscribers detected having multiple users would be offered a premium shared account service that includes a pre-authorised level of password sharing and a higher number of simultaneous users.

Chances are you share a Netflix account with someone.

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Media research firm Magid found that 26 per cent of millennials share passwords for video streaming services.

"Casual credentials sharing is becoming too expensive to ignore", said a Synamedia spokesman.

British firm Synamedia uses machine learning to spot shared passwords on streaming services like Netflix and HBO and rat out the offending users. A study from Parks Associates concluded that, by 2021, credentials sharing could account for $9.9 billion in losses for pay-TV revenues and $1.2 billion in OTT revenues. Our new solution gives operators the ability to take action.

"Using AI, behavioral analytics and machine learning, Synamedia Credentials Sharing Insight identifies, monitors and analyzes credentials sharing activity across streaming accounts", the company's website says.

The system can work out if the service is being used in a "wrong" location - and knows when people are using it in their homes or holiday homes, for example. "It's a great way to keep honest people honest while benefiting from an incremental revenue stream", said Racine.

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