Aston Martin Lagonda All-Terrain concept teaser released

The Lagonda All Terrain Concept teaser

The Lagonda All Terrain Concept teaser

The All-Terrain Concept "offers explicit clues" to the first Lagonda model, Aston Martin CEO Andy Palmer said in a statement on Wednesday. Aston Martin has positioned Lagonda as the world's first luxury zero emission brand, and the new concept auto will preview the first production model, which will also be taking inspiration from the Lagonda Vision Concept which was showcased at last year's Geneva Motor Show. The SUV will be based on the same platform as the Lagonda luxury saloon that was revealed earlier. Serving as their ultra-luxury division exclusively powered by electricity, the Lagonda brand is a step-up in opulence that comes with zero-emissions, more stylish designs and self-driving capability.

Aston Martin is bringing out the big guns for the Geneva International Motor Show, where it plans to unveil the fully electric Lagonda All-Terrain Concept SUV.

Most importantly, the Lagonda All-Terrain is poised to be the brand's very first zero-emissions luxury vehicle put into production, and fall in line with the automaker's three core series of sportscars: Vantage, DB11 AMR, and DBS Superleggera. As this is 2019, the Lagonda concept will be an SUV. It also allows Aston to develop electric cars while keeping its high-performance gasoline cars separate. Having been teased last spring, we already know it will borrow heavily from the design language previewed by Vision Concept.

Aston Martin Lagonda Global (LON:AML) had its price target reduced by Kepler Capital Markets from GBX 1,750 ($22.87) to GBX 1,450 ($18.95) in a research note issued on Friday, January 11th.

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While there is enough time for the vehicle to show up, there is no denying to the fact that brands like Aston Martin are also stepping into the rich waters of the booming SUV segment. Like the original Lagonda, it was an angular affair, dividing opinion but never relenting when it came to luxury or, indeed, power.

A rakish shape is made possible by the vehicle's electric powertrain, which will likely consist of a flat battery pack in the floor and an electric motor or two at each axle.

Watch this space for the full reveal on March 5.

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